We investigate the impact of measuring one subsystem on the holographic complexity of another. While a naive expectation might suggest a reduction in complexity due to the collapse of the state to a trivial product state during quantum measurements, our findings reveal a counterintuitive result: in numerous scenarios, measurements on one subsystem can amplify the complexity of another. We first present a counting argument elucidating this complexity transition in random states. Then, employing the subregion “complexity=volume” (CV) proposal, we identify a complexity phase transition induced by projective measurements in various holographic CFT setups, including CFT vacuum states, thermofield double states, and the joint system of a black hole coupled to a bath. According to the AdS/BCFT correspondence, the post-measurement dual geometry involves an end-of-the-world brane created by the projective measurement. The complexity phase transition corresponds to the transition of the entanglement wedge to the one connected to the brane. In the context of the thermofield double setup, complete projection on one side can transform the other side into a boundary state black hole with higher complexity or a pure AdS with lower complexity. In the joint system of a black hole coupled to a nongraviting bath, where (a part of) the radiation is measured, the BCFT features two boundaries: one for the black hole and the other for the measurement. We construct the bulk dual involving intersecting or non-intersecting branes, and investigate the complexity transition induced by the projective measurement. Notably, for a subsystem that contains the black hole brane, its RT surface may undergo a transition, giving rise to a complexity jump.